UNICEF 2013: A movement against clicktivism

Earlier in our blog’s weeks we shared a video from the UNICEF campaign ‘likes don’t save lives’. This article discusses the 2013 UNICEF campaign in further detail. UNICEF created ads that show how hitting the like button is not nearly enough to cause change. This campaign was not hugely popularized but sends a great message that corresponds with our argument: clicking the like button is not enough. UNICEF tried to stress that sitting behind a screen may make someone feel like they are helping, when in actuality the ‘like’ button doesn’t do anything at all.

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One of the most widely shared photos from this campaign. This powerful message was meant to get the message across about taking real life action in the world around us.

“Beyond Clicktivism: Why Political Change Requires Risk”

A CreativeTimesReports addresses the required risk for political change to occur and the setbacks from simple clicktivism. The Yes Men support our belief that clicktivism helps support spread a message a content but actual change requires real, physical risks. Read more here: http://creativetimereports.org/2015/06/12/acting-up-in-meatspace-limits-of-clicktivism/.