“Mark Zuckerberg: The Power of the Internet and Facebook”

This video shows Mark Zuckerberg, Co-founder and CEO of Facebook, speaking at BYU about the growth of power seen in the internet and Facebook.  Mr. Zuckerberg does not address clicktivism specifically, but what he says speaks on behalf of the positives online clicktivism can bring to a campaign.


“Clicktivism – Why social media is not good for charity”

An Article posted on sbs.com provides a video that highlights the negative aspects of clicktivism.  The video makes a number of arguments as to why clicktivism can actually be harmful to online campaigns.  The article is extremely one sided so it doesn’t discuss the positive aspects of clicktivism, but it does provide some interesting statistics.

“Slacktivists are precisely the sort of people who won’t change a thing.”

-Andy Park, SBS

This article also uses #Kony2012 as an example, as well as a few more Facebook campaigns.  Read the full article and watch the video here!



“FYI to Keyboard Warriors and Clicktivists: No One Can Hear You”

An article on MORPHEUS goes into the limits of clicktivism. Not only does the article touch base on what clicktivism is not, but it addresses how we can repurpose clicktivism and use the benefits for good. It aligns with our views that clicktivism should not be “beginning and ending your support”.

“What clicktivism should never be is an end-all, be-all to leading real sociopolitical change”

We agree with the article that we need to take a step further from clicktivism. Read the full article here!

Motion: Social Media ‘Clicktivism’ creates more Apathy than Empathy

Clicktivism is a combination of online expression and traditional activism. Clicktivism is not exclusively the support or promotion of a cause online. It is the use of the digital media for facilitating social change and activism. “More often than not this form of supporting and promoting a cause on social media can include a whole range of activities…” (CLICKTIVIST.ORG). However, it has been said that a click is not enough to have impact on our world. Although social media is a very huge and powerful platform to raise awareness, action will always be more effective, and that needs to be recognized.


This article goes into a debate about clicktivism on the positive and negative aspects. The different scenarios that are mentioned among the debate give a good understanding of the pros and cons of clicktivism.

UNICEF 2013: A movement against clicktivism

Earlier in our blog’s weeks we shared a video from the UNICEF campaign ‘likes don’t save lives’. This article discusses the 2013 UNICEF campaign in further detail. UNICEF created ads that show how hitting the like button is not nearly enough to cause change. This campaign was not hugely popularized but sends a great message that corresponds with our argument: clicking the like button is not enough. UNICEF tried to stress that sitting behind a screen may make someone feel like they are helping, when in actuality the ‘like’ button doesn’t do anything at all.

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One of the most widely shared photos from this campaign. This powerful message was meant to get the message across about taking real life action in the world around us.