“A Nation of Likers”: An Affirmative Post

Unsurprisingly, there are many articles on the internet claiming that clicktivism doesn’t create real life change. One of the many articles we read is an opinion piece by Bruce Hartford from Huffington Post. In the lengthy article, Hartford claims that, “As someone who comes out of the civil rights and trade union traditions I believe that reporting back to your activists and members is an essential requirement for building and maintaining long-term trust and commitment. And while I support the clicktivism model and will continue to be a clicktivist myself, it seems to me that there are some inherent weaknesses in this form of social activism we should think about,” (Hartford). This statement backs up exactly what we are arguing for with our blog. Clicktivism is something that can help shed light on issues and should be something we can all take part in, but overall, its effects in actual real life change are minimal and incomparable. It is our duty as civilians to stand up and make change happen, rather than sitting behind a computer screen anonymously ‘liking’ charity pages.

In another article from heraldson.com, Johanna Leggat explains to her readers that, “We are a nation of likers, sharers and online tut-tutters. We are nothing, if not, prolific in our activism through the self conscious prism of social media. And, yet, for many of us there is a gulf between our impassioned online response to injustice and our willingness to do anything about them,” (Leggat). Throughout the entirety of the article, she goes on to explain that we mostly sit around on computers clicking like or share and ultimately end up feeling like we’ve done something. Legget exclaims that this is not change and should not be mistaken for it. Additionally, Legget included a 2013 study from the University of British Columbia’s Sauder School of Business, which says, “would-be donors [neglect] to give money or time to charities after showing support for the cause on social media,” (Legget). Yet again confirming the idea that most people will support a charity online but rarely ever actually do something in real life about the cause. Again, this relates exactly to our point. We feel that clicktivism is not enough to create real change! We must get off the sofa, put away the electronics, and make real, visible change in the world.


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