An Article posted on sbs.com provides a video that highlights the negative aspects of clicktivism. The video makes a number of arguments as to why clicktivism can actually be harmful to online campaigns. The article is extremely one sided so it doesn’t discuss the positive aspects of clicktivism, but it does provide some interesting statistics.
“Slacktivists are precisely the sort of people who won’t change a thing.”
-Andy Park, SBS
This article also uses #Kony2012 as an example, as well as a few more Facebook campaigns. Read the full article and watch the video here!